Automate Sales GmbH

Operating as: Automate Concept / Automate

Felix-Wankel-Straße 5
Heidelberg, 69126
Germany
Website: automateconcept.com

Last Updated:

May 20, 2025

1. INTRODUCTION

1.1 Automate Sales GmbH, operating under the brand name "Automate Concept" or "Automate" ("Company", "we", "us", or "our"), respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website automateconcept.com ("Website") or engage with our business.

1.2 We are the data controller responsible for your personal data. If you have any questions about this Privacy Policy or our data practices, please contact us using the details provided in the "Contact Information" section below.

1.3 Please read this Privacy Policy carefully. By accessing or using our Website, you acknowledge that you have read, understood, and agree to be bound by all terms of this Privacy Policy. If you do not agree with our policies and practices, please do not use our Website.

2. INFORMATION WE COLLECT

2.1

Personal Data

We may collect, use, store, and transfer different kinds of personal data about you, which we have grouped as follows:

a) Identity Data: Includes first name, last name, username or similar identifier, title, company name, and position.

b) Contact Data: Includes billing address, delivery address, email address, and telephone numbers.

c) Financial Data: Includes bank account and payment card details for processing transactions.

d) Transaction Data: Includes details about payments to and from you and other details of products and services you have purchased from us.

e) Technical Data: Includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our Website.

f) Profile Data: Includes your username and password, purchases or orders made by you, your interests, preferences, feedback, and survey responses.

g) Usage Data: Includes information about how you use our Website, products, and services.

h) Marketing and Communications Data: Includes your preferences in receiving marketing from us and our third parties and your communication preferences.

2.2

Special Categories of Personal Data

We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offenses.

2.3

Children's Data

Our Website is not intended for children under 16 years of age, and we do not knowingly collect personal data from children under 16. If we learn we have collected or received personal data from a child under 16 without verification of parental consent, we will delete that information.

3. HOW WE COLLECT YOUR INFORMATION

3.1

Direct Interactions

You may provide us with your Identity, Contact, Financial, Profile, and Marketing and Communications Data by filling in forms on our Website, corresponding with us by post, phone, email, or otherwise. This includes personal data you provide when you:

a) Inquire about or purchase our products or services;
b) Create an account on our Website;
c) Subscribe to our publications or newsletters;
d) Request marketing materials to be sent to you;
e) Participate in a promotion, survey, or event; or
f) Provide feedback or contact us.

3.2

Automated Technologies or Interactions

As you interact with our Website, we may automatically collect Technical and Usage Data about your equipment, browsing actions, and patterns. We collect this data by using cookies, server logs, and other similar technologies. Please see our Cookie Policy below for further details.

3.3

Third Parties or Publicly Available Sources

We may receive personal data about you from various third parties and public sources, such as:

a) Technical Data from analytics providers, advertising networks, and search information providers;
b) Contact, Financial, and Transaction Data from providers of technical, payment, and delivery services;
c) Identity and Contact Data from publicly available sources such as commercial registers, company websites, and social media platforms.

4. HOW WE USE YOUR INFORMATION

4.1

Purposes for Processing

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

a) To provide our services: To process and fulfill your orders, manage payments, and communicate with you about your orders.

b) To manage our relationship with you: To notify you about changes to our terms or Privacy Policy, ask you to leave a review or take a survey, or respond to your inquiries or feedback.

c) To improve our Website, products, and services: To administer and protect our business and Website, perform data analysis, testing, research, and statistical analysis.

d) To provide personalized content and recommendations: To deliver relevant Website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you.

e) To market and promote our products and services: To send you marketing communications if you have opted in to receive them.

4.2

Legal Basis for Processing

We process your personal data on the following legal bases:

a) Performance of a Contract: Processing is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.

b) Legitimate Interests: Processing is necessary for our legitimate interests or the legitimate interests of a third party, provided your interests and fundamental rights do not override those interests.

c) Consent: You have given consent to the processing of your personal data for one or more specific purposes.

d) Legal Obligation: Processing is necessary for compliance with a legal obligation to which we are subject.

4.3

Marketing

We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising. You can opt-out of marketing communications at any time by:

a) Clicking the "unsubscribe" link in any marketing email we send you;
b) Contacting us using the details provided in the "Contact Information" section below.

4.4

Cookies

We use cookies and similar tracking technologies to track activity on our Website and to hold certain information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Website.

For more information about the cookies we use, please see our Cookie Policy below.

5. DATA SHARING AND DISCLOSURE

5.1

Third Party Service Providers

We may share your personal data with the following categories of third parties:

a) Service providers who provide IT and system administration services;
b) Professional advisers including lawyers, bankers, auditors, and insurers;
c) Regulators and other authorities who require reporting of processing activities in certain circumstances;
d) Business partners who provide services on our behalf;
e) Payment processors for secure processing of payments.

5.2

Requirements for Third Parties

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

5.3

Business Transfers

If we are involved in a merger, acquisition, or sale of all or a portion of our assets, your personal data may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our Website of any change in ownership or uses of your personal data, as well as any choices you may have regarding your personal data.

6. INTERNATIONAL TRANSFERS

6.1 We may transfer, store, and process your personal data in countries other than your own. When we do so, we ensure appropriate safeguards are in place to protect your data and to comply with applicable data protection laws.

6.2 Whenever we transfer your personal data outside the European Economic Area (EEA), we ensure a similar degree of protection is afforded to it by implementing appropriate safeguards, including but not limited to:

a) Using specific contracts approved by the European Commission that give personal data the same protection it has in Europe (Standard Contractual Clauses);
b) Transferring data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission.

7. DATA SECURITY

7.1 We have implemented appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know.

7.2 We have procedures in place to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

7.3 While we implement safeguards designed to protect your information, no security system is impenetrable. Due to the inherent nature of the Internet, we cannot guarantee that data, during transmission through the Internet or while stored on our systems or otherwise in our care, is absolutely safe from intrusion by others.

8. DATA RETENTION

8.1 We will only retain your personal data for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements.

8.2 To determine the appropriate retention period for personal data, we consider:

a) The amount, nature, and sensitivity of the personal data;
b) The potential risk of harm from unauthorized use or disclosure of your personal data;
c) The purposes for which we process your personal data and whether we can achieve those purposes through other means;
d) Applicable legal requirements.

8.3 In some circumstances, we may anonymize your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

9. YOUR LEGAL RIGHTS

9.1 Under certain circumstances, you have the following rights under data protection laws in relation to your personal data:

a) Request access to your personal data.
b) Request correction of your personal data.
c) Request erasure of your personal data.
d) Object to processing of your personal data.
e) Request restriction of processing your personal data.
f) Request transfer of your personal data.
g) Right to withdraw consent where we rely on consent to process your personal data.

9.2 If you wish to exercise any of these rights, please contact us using the details provided in the "Contact Information" section below.

9.3 You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

9.4 We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it.

9.5 We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

10. COOKIE POLICY

10.1

What Are Cookies

Cookies are small pieces of text sent to your web browser by a website you visit. A cookie file is stored in your web browser and allows the Website or a third party to recognize you and make your next visit easier and the Website more useful to you.

10.2

Types of Cookies We Use

a) Essential Cookies: These cookies are necessary for the Website to function properly and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms.

b) Performance Cookies: These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Website. They help us to know which pages are the most and least popular and see how visitors move around the Website.

c) Functional Cookies: These cookies enable the Website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages.

d) Targeting Cookies: These cookies may be set through our Website by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other websites.

10.3

Managing Cookies

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this Website may become inaccessible or not function properly.

11. CHANGES TO THIS PRIVACY POLICY

11.1 We may update this Privacy Policy from time to time. The updated version will be indicated by an updated "Last Updated" date and the updated version will be effective as soon as it is accessible.

11.2 We encourage you to review this Privacy Policy frequently to be informed of how we are protecting your information.

12. CONTACT INFORMATION

12.1 If you have any questions or concerns about this Privacy Policy or our data practices, please contact our Data Protection Officer:

Automate Sales GmbH
Attn: Data Protection Officer
Felix-Wankel-Straße 5
Heidelberg, 69126
Germany
Email: [email protected]
Phone: +49 176 84181872

12.2 You have the right to make a complaint at any time to the appropriate data protection authority. In Germany, the competent authority is the State Commissioner for Data Protection and Freedom of Information Baden-Württemberg (Landesbeauftragter für Datenschutz und Informationsfreiheit Baden-Württemberg). However, we would appreciate the chance to deal with your concerns before you approach the authority, so please contact us in the first instance.